Director Of Sales And Marketing

Reports to: Managing Director

Direct reports: Head of Lettings, Head of Communities, Marketing Manager

Company Overview

Ocasa is not your typical property management company - we're redefining how residential properties are managed in the UK. Established to oversee a private investment fund's residential portfolio, we focus on delivering exceptional experiences to residents living in our high-quality, yet affordable homes.

As a forward-thinking company, we’re continuously innovating, streamlining processes and embracing smarter ways of working. We actively encourage our team members to bring new ideas to the table, and we take suggestions seriously. Now is the perfect time to join us on our exciting journey of transformation and become part of a company that thinks differently, values your perspective, and welcomes your contribution. At Ocasa, your ideas will help shape our future.

Role Overview

Reporting to the Managing Director, the Director of Sales and Marketing will be at the forefront of shaping our customer journey, overseeing the integration of marketing innovation and sales excellence across our Lettings and Marketing teams. This role will be instrumental in driving lead generation, elevating brand recognition, and ensuring Ocasa achieves its ambitious growth objectives.

Through a blend of strategic thinking and hands-on leadership, the Director of Sales and Marketing will take ownership of developing campaigns that resonate with our target audience alongside implementing data-driven sales strategies. By uniting teams under a shared vision, this role will strengthen Ocasa’s position as a standout name in the UK residential property market.

Key Responsibilities

Sales and Marketing Strategy

• Lead the development and implementation of integrated sales and marketing strategies to achieve ambitious lease-up and occupancy targets

• Align marketing initiatives with sales objectives to ensure a seamless customer journey and consistent lead generation

• Identify and develop new opportunities that align with Ocasa’s wider business strategy

• Form part of the Senior Management Team, playing a key role in company-wide projects

Campaign and Brand Management

• Oversee the creation and execution of marketing campaigns across a range of platforms and mediums

• Continue to develop Ocasa’s brand strategy

• Collaborate with the Communities team on initiatives to increase resident engagement across our portfolio

• Partner with the Capital Projects team to influence product design, in line with customer needs

Sales and Process Improvement

• Drive improvements across the sales funnel, optimising systems and processes to achieve a consistent flow of qualified leads

• Work with internal teams to reduce void periods and enhance resident acquisition and retention

Market Intelligence and Reporting

• Monitor market trends, legislation and customer insights to identify risks and opportunities for the organisation, brand and routes to market

• Provide regular reports on campaign performance, market intelligence and departmental activities

• Collaborate with internal and external stakeholders to improve reporting frameworks and ensure data integrity

Budget and Resource Management

• Manage departmental budgets, ensuring data-driven resource allocation to maximise ROI

• Meet financial objectives by forecasting resource and expenditure requirements, preparing the functional budget and reforecasts, analysing variances and initiating corrective action plans

• Oversee the development of our CRM system, HubSpot, to further improve efficiency and lead tracking

Team Leadership

• Manage and coach cross-functional teams to drive high performance, ensuring collaboration and alignment across departments

• Set, monitor and report on ambitious targets and KPIs to ensure departmental goals are met

• Provide training and development opportunities to enhance team capabilities and knowledge of industry best practices

Experience and Qualifications

• Significant experience in a senior marketing and/or sales role within residential lettings or property management

• Proven track record of developing and delivering performance-driven sales strategies and marketing campaigns

• Very strong knowledge of best practise marketing techniques and platforms, including devising marketing strategies

• A good understanding of residential lettings processes, customer acquisition strategies and industry best practices

• Strategic thinker with extensive experience in aligning sales and marketing objectives to achieve business growth

• Demonstrable leadership experience, including managing and coaching teams to drive high performance

• Commercially focused, with the ability to analyse trends and customer insights to inform decision-making

• Experience in presenting to senior leadership teams and influencing business strategy

• Proficiency in CRM software, with experience in implementing and developing CRM strategies

• Excellent organisational and time management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment

• Proficiency in Microsoft Excel and PowerPoint for data analysis and presentations

• An entrepreneurial mindset, with a proactive approach to problem-solving and achieving ambitious targets

• Knowledge of property management systems such as Yardi is preferred, but not essential

Company Benefits

• Enhanced Pension

• 25 days annual leave, plus UK bank holidays

• Your birthday off

• Time off to move home

• Life assurance

• Group Income Protection

• Bupa private healthcare (taxable benefit)

• Commitment to your learning and development

• Employee wellness resources and events

• Employee Assistance Programme

• Regular team building events

Our Values

We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience, we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working.

Considered

We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.

Principled

We believe in doing the right thing, and we hold our principles closely in everything that we do.

Empathetic

Empathy is key to creating a culture that’s open, supportive, and kind. Whether it’s working with colleagues, residents, or external parties, we treat everyone with empathy.

Knowledgeable

We hold ourselves to a high standard, every member of the Ocasa team is an expert at what they do.

Additional Information

The successful candidate must, by the start of the employment, have permission to work in the UK.

We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK, employment referencing, DBS check, and depending on the role, further checks may need to be conducted.

We know that to be truly innovative, we need to have a diverse team. That is why Ocasa Homes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.

We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you: recruitment@ocasahomes.co.uk