Jaiya Gill

Jaiya Gill is a seasoned professional with extensive experience in brand strategy, marketing, and content development. Currently part of the founding team at Ocho since December 2022, Jaiya also serves as a co-founder of Besties and has held notable positions such as TikTok Consultant for MrBeast, where responsibilities included trend identification and content brainstorming. With a background in content strategy at Gas, which became the #1 app in the App Store, and marketing roles at Alongside, Jaiya's expertise extends to business development from time spent at Fidelity Canada. Earlier career experiences include consulting at Smith Business Consulting and a summer associate role at Mackenzie Investments. Jaiya holds a Bachelor of Commerce (Honours) from Queen's University and participated in an international exchange program at Uppsala University. Early career contributions included head of partnerships and collaborations at 437 Swimwear, a Toronto-based e-commerce startup.