John McPhee

John McPhee is an experienced professional in digital merchandising and product management, currently serving as Digital Experience Manager at OCS Ontario Cannabis Store since April 2022. Previously held the position of Product Manager at Flipp, where responsibilities included defining product strategy and leading multidisciplinary teams. At Canadian Tire Corporation, John worked as Associate Category Business Manager, focusing on product assortment and financial objectives, and as Category Business Analyst, providing insights for product decisions. John began their career with roles at S&P Global Ratings, ONCAP Management Partners, Manulife Financial, and The Guarantee Company of North America, developing skills in financial analysis, risk evaluation, and market research. Academic qualifications include an Honours Bachelor of Business Administration from Wilfrid Laurier University and various certificates in digital marketing and strategic relationship marketing.