Asmar Atif

Asmar Atif's work experience includes roles at various companies such as Octopus Digital Ltd., Battle Tested Consultant, Avanceon Middle East & South Asia, and Avanceon. At Octopus Digital Ltd., they serve as the Chief Intrapreneur & Head of Octopus Digital, overseeing R&D, design, sales, and service teams. At Battle Tested Consultant, they are the Co-Founder, Director General, and Board Member, assisting with growth and expansion ideas for French SMEs. At Avanceon Middle East & South Asia, they have held multiple roles, including Country Head United Arab Emirates and Business Unit Head for After Market Support. At Avanceon, they worked as the Business Development Manager for Energy Management Solutions and as the Business Development Lead for Intellectual Property Export. Additionally, they started their career as a Quality Assurance Software Engineer, specializing in software testing and compliance.

Asmar Atif completed a Bachelor of Engineering (B.Eng.) in Computer Software Engineering from the Institute of Management Sciences Lahore in 2005. In 2017, they enrolled at Imperial College London and obtained an MBA with Distinction in Innovation, Entrepreneurship & Design Thinking, specializing in Advanced and Breakout Strategy. Asmar also completed a program in Business, International Relations, and the Political Economy from The London School of Economics and Political Science (LSE), which they obtained in January 2017. In 2018, Asmar gained additional certifications from Harvard University in Cybersecurity: Managing Risk in the Information Age, focusing on Cyber Risk Management in the AI Space, and from MIT Sloan School of Management in Internet of Things (IoT) - Business Implications and Opportunities, with a focus on Organizational Leadership. Asmar also earned a certification as a Community Immunity Ambassador from Mohammed Bin Rashid University of Medicine and Health Sciences (MBRU) in 2020.