Lorenzo Lella

Head Of Sales at Octorate

Lorenzo Lella is a seasoned sales professional with extensive experience in driving revenue growth and global expansion at Octorate, where the role as Head of Sales resulted in a 220% increase in ARR over five years and the closing of over 500 enterprise deals across four continents. Lorenzo built and led a high-performing team while optimizing performance through structured coaching, contributing to a 38% boost in lead conversion and a significant reduction in churn. Previously, as an International Sales Account Manager, Lorenzo expanded business into multiple international markets, enhancing account activation rates and customizing strategies for regional success. Lorenzo's early career included roles as a dialogue coach for film projects, complemented by a robust academic background in economics and environmental policy from various prestigious institutions.

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