Oddball
Sophia Cheng is an established professional with a strong background in strategic initiatives and investment management. Currently serving as a UBS Luminary 2024 Fellow at UBS since August 2024, Sophia also founded and is the CEO of Oddball, a chef-crafted snack brand promoting healthy eating based on Asian dietary principles. Previously, as Director of Strategic Initiatives at The Estée Lauder Companies Inc., Sophia led global transformation efforts. Additional experience includes roles as a Fellow at Primary Venture Partners, Investment Associate at Bridgewater Associates, and Management Consultant at Kearney. Early career highlights include research positions at The Wall Street Journal, Aberdeen Asset Management, and Sanford C. Bernstein, with a focus on economic analysis. Sophia Cheng holds a Bachelor of Arts in Economics and Art History from Bowdoin College.
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Oddball
Oddball is a chef-crafted, Asian-inspired snack brand looking to bring back forgotten childhood favorites. Our first product line is a spin on a classic favorite. We are re-creating a new product category of on-the-go, nutritious snackable jelly cups made of plant-based, real and clean ingredients. At Oddball, we celebrate our eccentricities and differences, and we savor idiosyncrasies in life. Our mission is to democratize healthy food - we believe healthy, clean, delicious food should be a right, not a privilege's. Our brand promise is to break the mold.