Anouk Erens

Anouk Erens is an experienced professional specializing in digital analytics and conversion rate optimization (CRO). Currently serving as an Interim CRO specialist at Odido Nederland since June 2024, Anouk also contributes as a Committee member for Digital Analytics at DDMA. Anouk's previous roles include Interim digital data analyst and CRO specialist at Odido Nederland (December 2022 - October 2023) and Interim digital data analyst at Essent (October 2023 - June 2024). From 2017 to 2022, Anouk led a team in analytics and CRO at Online Dialogue, focusing on leveraging user behavior insights to enhance digital communication strategies. Earlier experience includes working as a marketing analyst at Rabobank Groep and conducting research during internships at Reed Elsevier and SWOV. Anouk holds a Master of Science in Applied Cognitive Psychology and a Bachelor of Science in Cognitive and Neurobiological Psychology from Utrecht University, along with additional education in data analytics and digital marketing.