Yfke de Vroom

Yfke de Vroom is a seasoned professional in corporate social responsibility and marketing, currently serving as Manager Corporate Social Responsibility at Odido Nederland since April 2023. Prior experience includes leading programs and marketing communications at Nationaal Fonds voor de Sport, where strategic initiatives were developed in collaboration with NOC*NSF and various sports associations. A sabbatical was taken from June 2020 to November 2021, focusing on family during the pandemic. Yfke has held advisory roles at Bueno Brothers and managed the Dutch microfinance nonprofit Wakibi, driving impact through lending to alleviate poverty. Previous positions also include Director of Marketing and Operations at Sanoma and various managerial roles at Ahold, where innovations and marketing campaigns for Albert Heijn were executed. Educational qualifications include a Master's degree in Business Studies and Psychology from the University of Amsterdam, alongside an MBA program in Marketing from Boston College.