Sanchay Choudhary is an accomplished marketing professional with extensive experience in account planning and management, particularly in the luxury automotive sector. Currently serving as Associate Director at Odigma since September 2022, Sanchay previously held various roles at Interactive Avenues, including Associate Group Head and Senior Manager, where involvement included end-to-end account planning for a leading luxury automotive brand and media planning across multiple platforms. Early career experiences include content strategy roles at IPG Mediabrands Malaysia and working with notable clients such as Toyota and Paul John India. Sanchay holds a PGDM in Business Administration and Management from Christ University, a Master of Business Administration in Marketing Communications from Technical University of Applied Sciences Würzburg-Schweinfurt, and a Bachelors of Commerce from Symbiosis College of Arts & Commerce.