Sarah Reichardt

Engagement Lead – Brand & Digital Strategy at Oetker Digital

Sarah Reichardt has a diverse work experience in the digital and marketing fields. Sarah is currently working at Oetker Digital as a Team Lead Brand Strategy & Communication, where they have been since September 2022. Prior to this role, Sarah worked as a Senior Digital Brand Strategist at the same company from June 2020 to September 2022. Before joining Oetker Digital, they were a Digital Brand Strategist at the company from October 2018 to June 2020.

Sarah also has experience in strategic partnerships, brand management, and social media marketing. Sarah worked at DaWanda GmbH as a Strategic Partnerships & Brand Manager from August 2017 to October 2018, where they handled acquisitions, concept development, consulting, and support for partner brands. Sarah also led projects related to pen & paper, colouring & crafting segments and managed social media marketing for partners. Some of the clients they worked with include edding, Dremel, Royal Talens, Ritter Sport, and more.

Before DaWanda GmbH, Sarah worked at Universal Music Group as a Digital Media Manager from October 2014 to April 2015. Sarah started their career at Guesstimate GmbH as a Marketing Manager (Brand Management) from December 2011 to April 2014, where they worked on branding, marketing plans, content management, and public relations for corporate, artist, and event brands.

Sarah also gained experience as an Online Editor at BerlinOnline Stadtportal GmbH from March 2011 to December 2012, where they researched, wrote, and edited culture, music, and art news for various platforms.

Overall, Sarah Reichardt has demonstrated expertise in brand strategy, digital marketing, partnerships, and content management throughout their career.

Sarah Reichardt's education history is as follows:

Sarah obtained a Master of Arts (MA) degree in Business Communication Management (Wirtschaftskommunikation) from Hochschule für Technik und Wirtschaft Berlin, starting in 2012 and ending in 2014.

Prior to their master's degree, they earned a Bachelor of Arts (BA) degree in Business Communication Management (Wirtschaftskommunikation) from the same institution. Sarah started their bachelor's degree in 2009 and completed it in 2012.

In addition to their formal education, Sarah has also obtained various certifications. Sarah completed a Starting Leadership program at crispycoaching in December 2022. Sarah also completed a course titled "Storytelling for Influence - Creating impact through the art of storytelling" at IDEO U in August 2021. Furthermore, they completed a Design Sprint Masterclass at AJ&Smart in 2020. Sarah also holds a certification as a PMI: Agile Certified Practitioner (Exam Preparation) from the Project Management Institute, which they obtained in May 2019. Additionally, they completed a certification in Großgruppenmoderation from HTW Berlin in October 2013.

It should be noted that they attended Karlstad University for Communication and Media Studies, but no degree information is provided for this institution.

Links

Timeline

  • Engagement Lead – Brand & Digital Strategy

    July 1, 2024 - present

  • Team Lead Brand Strategy & Communication

    September, 2022

  • Senior Digital Brand Strategist

    June, 2020

  • Digital Brand Strategist

    October, 2018