OfferFit
Alex Guo is a seasoned professional with extensive experience in customer success, strategy, and technology transformation. Currently serving as Senior Customer Success Director at OfferFit since October 2023, Alex previously held various positions at McKinsey & Company from April 2017 to October 2023, including Senior Engagement Manager, where leadership in strategy, software product development, and digital transformation yielded significant outcomes for Fortune 500 clients. Notable achievements include developing a tech modernization strategy for a Fortune 300 firm and spearheading the creation of the McKinsey COVID portal, which provided critical insights during the pandemic. Alex's earlier experience includes technical consulting at Auriga Microwave, research internship at Intel Corporation, and account management at First Communications. Alex holds a Ph.D. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and a Bachelor of Science with Honors from the University of California, Berkeley.
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OfferFit
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OfferFit is a marketing decisioning engine that selects the best message, incentive, timing, and channel for every customer. OfferFit's self-learning AI proactively experiments -- it's like adding an AI "brain" to your MarTech stack.