Carolina Alves-Nijinski

Carolina Alves-Nijinski is a skilled brand strategist with extensive experience in developing and executing brand marketing initiatives across various industries. Currently serving as a Brand Strategist at Ogilvy Brasil, Carolina focuses on refining brand positioning, messaging, and market presence. Previous roles include Brand Marketing Manager at Eu Médico Residente, where Carolina led marketing strategies and digital transformation initiatives, and at Gama Academy, where a comprehensive rebranding initiative was executed. Earlier experience includes positions at Beep Saúde, Grupo Pacífica | Folia Tropical, Globo, Malagueta Criativa, and TODA. Carolina holds multiple degrees, including an MBA from Ibmec and a Bachelor’s in Communications & Media from UERJ, complemented by certifications in marketing and brand design.