Maria Beatriz Barros

Maria Beatriz Barros is a seasoned professional in strategic planning and communications with extensive experience across multiple prestigious agencies. Currently serving as Supervisora de planejamento at Ogilvy Brasil since March 2024, Maria has previously co-owned Mariwô Agency and held key roles at Leo Burnett Tailor Made, Artplan, and NMAdigital, focusing on creative strategy, digital project management, and brand strategy. Maria’s academic background includes a Master's in Communications from Universidade Federal Fluminense, emphasizing research on black feminism in music, alongside various degrees in digital marketing and project management. Throughout a career that spans over a decade, Maria has consistently demonstrated expertise in consumer insights, social media management, and campaign performance, contributing to the success of high-profile clients such as Coca-Cola and Nivea.