Lorena Pascual

Lorena Pascual is a seasoned professional with extensive experience in strategic planning and human resources, currently serving as Chief People Officer LATAM and Chief Talent Officer South Latin at Ogilvy since June 2015. Prior roles include Head of HR at Hogarth Argentina, Head of Strategic Planning at McCANN Buenos Aires, and Strategic Planning Director at Young & Rubicam. Lorena has worked with prominent brands such as L’Oreal, Nestle, and Coca Cola, contributing significantly to marketing and strategic initiatives across various organizations including FCB Global and Del Campo, Saatchi & Saatchi. Lorena holds a Bachelor's degree in Business Administration from Universidad de 'San Andrés', a Graduate degree in Marketing from Pontificia Universidad Católica Argentina, and HR Business Partner certification from Universidad Torcuato Di Tella.