Ksenia Lavrentieva

Ksenia Lavrentieva is a multi-faceted professional with a robust career in creative direction, business development, and strategy. Currently serving as Co-Owner and Creative Director of POSHTHREAD, a fashion startup, Ksenia has crafted the brand’s visual identity and product development. Prior experience includes leading business strategy and operations at HEALTHISTA Ltd, where Ksenia facilitated a successful rebranding and project launch, and involvement as a shareholder at ilarna, a homecare platform. At WET Water Enhancing Technologies, Ksenia drove the development of a new beverage sub-brand and garnered vital funding through investor relations. An early career highlight includes being a lead cast member on a reality show produced by World of Wonder. Ksenia holds an Executive Education certification in Sustainable Business Strategy from Harvard Business School.