Tracy Hedrick

Chief Marketing Officer And Senior Associate Athletic Director at The Ohio State University Department of Athletics

Tracy Hedrick has held various notable positions throughout their career. Starting in 1998, they served as the Regional Director of Marketing at Live Nation Entertainment, where they developed and executed marketing campaigns for numerous events and managed a team of direct reports. In 2010, Tracy became the Corporate Visionary Behind the Energy Manager at Hard Rock Hotel & Casino Punta Cana, overseeing the guest experience and managing a large team and budget. Tracy then joined The Ohio State University Department of Athletics in 2012 as the Senior Director of Sales and Promotion, responsible for media buying, promotions, and revenue generation. In 2019, they were promoted to Chief Marketing Officer and Senior Associate Athletic Director, leading strategic marketing and branding efforts for the Ohio State Buckeyes. Tracy is also a member of Chief, a private network for female executives, where they continue to strengthen their leadership skills.

Tracy Hedrick holds a Bachelor of Arts degree in Broadcasting and a Bachelor of Arts degree in Speech Communication from Otterbein University. The specific years of enrollment and completion for these degrees are not specified. Tracy also possesses several additional certifications, including "Executive Presence: Tips for Women" obtained from LinkedIn in September 2022, "Building High-Performance Teams" obtained in July 2022, "Executive Leadership" obtained in July 2022, "Confronting Bias: Thriving Across Our Differences" obtained in May 2022, and "Learning Personal Branding" obtained in May 2022, all from LinkedIn.

Links

Previous companies

Live Nation Entertainment logo
Chief logo

Timeline

  • Chief Marketing Officer And Senior Associate Athletic Director

    July, 2019 - present

  • Senior Director Of Sales And Promotion

    September, 2012