Beth Backes

Beth Backes is an experienced professional in market research and SEO strategy, currently serving as the Director of Market Research and SEO Strategy at Ohio University since September 2010. In this role, Beth oversees comprehensive market research initiatives and executes organic SEO strategies to enhance the university's online presence and market positioning. Prior positions held include Associate Director of Market Research, where focus was on driving informed decision-making and enhancing digital presence, and Assistant Director of Marketing, responsible for nationwide market research for health sciences graduate programs. Additionally, Beth has experience in managing website redesigns and promotional strategies as the Director of Online Programs. Previous to Ohio University, Beth served as the ATLANTIS Grant Coordinator at the University of Toledo. Educational qualifications include a B.A. in Music Education from Bowling Green State University and a M.Ed. in Higher Education and Administration from The University of Toledo.