Pascale Proteau Ledoux

Pascale Proteau Ledoux is an experienced marketing professional with a strong background in public relations and media planning. Since October 2013, Pascale has served as Directrice au soutien marketing at OK Tire Canada, where responsibilities include contributing to global marketing and communication objectives and managing national and local public relations initiatives. Prior to this role, Pascale worked at Exacto Communications Montreal as Chargée de comptes et Relationniste, successfully executing a global media launch for Cirque du Soleil & Reebok's JUKARI Fit to Fly program. Additionally, Pascale gained valuable experience as a Planificatrice média at ZenithOptimedia Group, developing annual media strategies for brands such as L’Oréal and managing innovative advertising campaigns. Pascale holds certifications in Graphic Design from Concordia University and Advertising from Université de Montréal.