Ekaterina Bykovskaya

Ekaterina Bykovskaya is an accomplished marketing research professional with extensive experience in leading market research initiatives across various industries. Currently serving as the Head of Marketing Research at Okko since April 2020, Ekaterina previously held similar roles at RAMBLER&Co and served as a Lead Digital Analyst at GazpromMediaDigital. With a solid foundation in research developed during tenure at TNS Russia and Romir, Ekaterina has successfully managed numerous research projects, focusing on brand tracking, advertising effectiveness, and customer satisfaction. Ekaterina holds a degree in Social Psychology from Lomonosov Moscow State University and additional qualifications in effective marketing from the Higher School of Economics and Netology.