Nicole Hawxhurst

Nicole Hawxhurst is a seasoned professional in global site experience and digital strategy, currently serving as the Senior Manager at Olaplex Inc. since March 2022, overseeing a team of five and managing 11 international websites. Previously, Hawxhurst held managerial roles at Raymour & Flanigan and Macy's, where expertise in site merchandising, partnerships, and brand strategy led to significant increases in KPI performance and customer engagement. With a strong foundation in eCommerce and a background in competitive analysis, Hawxhurst has developed successful strategies that enhance user experience and drive measurable business outcomes across various retail environments. Hawxhurst holds a Bachelor of Science in Business Administration from Kutztown University and an Associate of Arts in Fashion Merchandising Management from the Fashion Institute of Technology.