Raphael Atif has an extensive background in commercial and marketing functions, with experience in companies such as OLG, Juul Labs, Philip Morris International, and ICI Pakistan Limited. With roles ranging from Market Research & Business Intelligence Manager to Senior Manager Product Optimization, Raphael has demonstrated a strong ability to lead strategic business planning, manage P&L delivery, and drive organizational transformation initiatives. Additionally, Raphael has experience in digital marketing and treasury functions, showcasing a diverse skill set in various industries.
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