Director, Social Media

THE ROLE

The Director of Social Media oversees all aspects of OLIPOP’s social media strategy and operations, from setting goals, establishing channel strategies, leading and managing social media team, and measuring performance.

Their priority is establishing and implementing social media strategy for each channel, and must be able to clearly align social strategies with OLIPOP’s brand platform and Marketing KPIs. In collaboration with creative leadership, they will manage the creative execution of all social content, work with the OLIPOP Marketing Department (Influencer Marketing, PR, Partnerships), and collaborate with other internal departments (such as Commercialization and Sales).

The Director of Social Media will conduct market research and identify trends, opportunities, and threats in the social media landscape. They must be able to identify target audiences and implement communication strategies to engage with them.

The Director of Social Media should manage and mentor OLIPOP’s growing social team, helping them improve their core competencies and workflows by implementing standardized practices. The Director of Social Media must have a high degree of cultural sensitivity and be aware of cultural shifts within macro and micro social communities. They should be familiar with crisis management, and be able to assess social media risk, provide cultural guidance, and make operations-level recommendations to key OLIPOP decision makers.

RESPONSIBILITIES

• Develop and implement communications strategies for all our social channels (IG, TikTok, Meta, LinkedIn).
• Gather and analyze data to improve strategy and optimize social performance.
• Develop and implement creative briefs that distill our social media strategies.
• Oversee the development of social media campaigns across all our channels (IG, TikTok, Meta, LinkedIn).
• Oversee the development of social media content calendars.
• Collaborate with creative leads to manage social media creative.
• Collaborate with Producers to develop and implement social media production calendars and processes.
• Collaborate with internal marketing partners to strategically utilize partnerships and influencers on OLIPOP’s social channels.
• Maintain a high awareness of social media cultures.
• Assess, manage, and advise on cultural risks that OLIPOP could encounter on its social channels.
• Mentor and develop the social media staff.

REQUIREMENTS

• 10+ years experience as a social media professional, ideally as a Social Media Strategist.
• 3+ years of experience as a people leader, with direct ownership of coaching and mentoring a social media team.
• Strong ability to analyze, organize and integrate large amounts of data into clear and concise creative briefs.
• Deep, up-to-the-moment understanding and insight on all major social media platforms. This should include strong familiarity with platform best practices, poor practices, policies, regulations, and operational tendencies.
• Strong understanding and sensitivity to social media culture at large.
• Strong understanding of key social media subcultures, particularly among Millennials.
• CPG experience required.
• Experience at an advertising or social media agency preferred but not required.

REPORTS TO:

Head of Marketing

COMPENSATION:

$150,000-$170,000 base salary + bonus