Casey Moore

Strategy Director at OLIVER

Casey Moore has extensive experience in social media strategy, starting with volunteer work as a social media consultant for lovefutbol.org in 2014. They then worked as the Director of Digital at Gilt Edge Soccer Marketing, leading the digital content team and creating campaigns for clients in the soccer industry. In 2016, Moore joined Walton Isaacson as a Social Engagement Manager, overseeing digital strategy and social content production for Spalding. They then moved to OppLoans in 2017 as a Social Media Manager, where they implemented a new social plan and increased engagement and viewership across all channels. Moore then worked at The Escape Pod as a Senior Social Strategist, leading paid and organic social strategy for clients in various industries. They later joined O'Keefe Reinhard & Paul as a Social Media Strategist, initially focusing on content for Chili's Grill and Bar before taking on additional responsibilities in account and client management. From 2020 to 2022, Moore worked at Stericycle as a Senior Social Media Lead, overseeing social strategy, mentoring staff, and integrating North American and international social teams. In 2022, Moore joined the United Nations as a Social Media Strategist, contributing to content targeting Western Africa. Currently, they hold roles at Bel as a Social Media Strategy Consultant and at OLIVER as a Strategy Director.

Casey Moore has a strong educational background in the fields of Sport Business Management, Journalism, and Sociology. In 2012 to 2013, Moore pursued a Master of Science (MSc) degree in Sport Business Management at Sheffield Hallam University. Prior to that, from 2009 to 2012, Casey attended Temple University, where they earned a Bachelor of Arts (B.A.) degree in Journalism and Sociology. During the academic year 2008 to 2009, Casey also studied Journalism and Sociology at Temple University Japan Campus.

In addition to their formal education, Casey Moore has obtained two additional certifications. In March 2014, they completed the Hootsuite Certified Professional program offered by HootSuite Media Inc. Furthermore, in January 2020, Casey completed the Introductory Sommelier Course provided by The Court of Master Sommeliers.

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Timeline

  • Strategy Director

    May, 2022 - present