Dasha Borysov 🇺🇦

Dasha Borysov has extensive work experience in the field of strategy and creative marketing. Dasha currently holds the position of Global Executive Strategy Director at OLIVER Agency since 2022. Prior to this, they worked at dentsu international from 2018 to 2022, where they held various roles including Strategy Partner and Creative Strategy Director. In these positions, they led cross-agency teams, delivered innovative campaigns for clients such as Amex, Square, and Enterprise, and provided creative thought leadership in mobile advertising. Dasha was also responsible for developing strategy and driving positive change across all media channels.

Before joining dentsu international, Dasha worked at GTB from 2015 to 2018 as a Communications Planning Director, where they designed audience personas and developed communication strategies for Ford's core vehicle launches. Dasha also worked at Havas Worldwide as a Strategy Director in 2015, where they played a key role in repositioning the K-Y personal lubricant brand and delivering breakthrough engagement in digital channels.

Dasha began their career at BBDO in 2012 as a Senior Strategist, contributing to creative strategy and brand repositioning for Fortune 100 brands. Dasha conducted nationwide research projects and served as a public speaker and workshop lead.

Prior to BBDO, Dasha worked at Olson Zaltman Associates from 2008 to 2012 as a Senior Research Associate. In this role, they conducted qualitative research using the Zaltman Metaphor Elicitation Technique and developed strategic brand narratives for global clients. Dasha also generated significant new business for the company.

Overall, Dasha Borysov's work experience showcases their expertise in strategy, creative marketing, and delivering effective campaigns for a diverse range of clients.

Dasha Borysov completed their Executive Leadership Programme at Saïd Business School, University of Oxford in 2020. Prior to that, they attended the University of Toronto from 2004 to 2008, where they obtained an Honors Bachelor of Science degree in Neuroscience and Psychology.

In addition to their formal education, Dasha has obtained several certifications. In August 2022, they became a Meta Certified Creative Strategy Professional. In May 2020, they completed the Oxford Executive Leadership Programme at Saïd Business School, University of Oxford. In December 2018, they became a Facebook Blueprint Certified Planning Professional, and in January 2018, they earned the Snapchat Advertising Core Competencies certification from Snap Inc.