Jennifer Umbach

Jennifer Umbach, PhD, is a senior director at Bristol Myers Squibb, specializing in BREYANZI marketing and cell therapy with substantial experience in brand strategy, performance, and analytics, managing over $20MM in annual marketing budgets. Umbach has a proven track record of successful product launches and has held various leadership roles at major pharmaceutical companies, including Otsuka Pharmaceutical Companies and Orexo US, where strategic foresight and market analysis led to significant business growth. With a PhD in Molecular Genetics and Microbiology from Duke University and extensive experience in HCP engagement, market forecasting, and lifecycle management, Jennifer Umbach demonstrates a strong capability in driving product success across the pharmaceutical landscape.