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O'Neil Edwards

Lead Creative Content Strategist at OLIVER

O'Neil Edwards has a diverse and extensive work experience in the creative production field. O'Neil started their career as a Manager of Creative Resources at A+E Networks, where they commissioned photographers and licensed photography for various advertising and editorial purposes. O'Neil then joined VH1 as a Photography Director, responsible for producing fashion, film, and pop culture campaigns. O'Neil played a key role in creating visually engaging photography that aligned with brand values and consumer preferences. Subsequently, they worked at NBCUniversal Media, LLC as a Photography Director, overseeing the production of photographic shoots for advertising campaigns. O'Neil collaborated with internal departments and external partners to meet creative objectives and managed the yearly departmental photography budget. O'Neil then joined BBC Studios as an Integrated Producer, working on the creation of engaging photography content for a social media initiative aimed at middle school students. O'Neil ensured that the content adhered to BBC Charter standards and connected with the target audience. Following this, they joined Frank-Adam as an Integrated Producer, where they planned and led cross-functional communications and workflows for creative campaign productions for brands such as Mercedes Benz, Nike, and FIFA. O'Neil's responsibilities included managing day-to-day production, resolving conflicts, and managing budgets. After Frank-Adam, they worked at Amazon as a Creative Integrated Producer, overseeing the development of fashion, editorial, and e-commerce photography and video productions. O'Neil structured workflow processes and built strong relationships with global fashion editors and art directors. Most recently, O'Neil joined Samsung SEUK as a Creative Content Producer, where they utilized strategic planning abilities to enhance consumer brand experience through brand campaigns and social media shoots. O'Neil managed shoot production requirements and ensured smooth operations. Currently, O'Neil is working at OLIVER Agency as a Lead Creative Content Strategist.

O'Neil Edwards attended the School of Visual Arts, where they studied fine art photography. Although the specific start and end dates are not provided, they obtained a Bachelor of Arts degree in Photography from the same institution.

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