Anelya Yerzhanova

Anelya Yerzhanova currently serves as the Head of Growth at Ollie: AI Photo Assistant, leading growth, marketing, and brand strategy while reporting directly to the CEO. Previous experience includes the role of Head of Marketing at Grid, where Anelya oversaw all facets of marketing and managed paid acquisition efforts, and Head of Performance Marketing at Pocket Gems, focusing on user acquisition and growth strategies. Anelya also held positions as Performance Marketing Manager and Associate Performance Marketing Manager at Pocket Gems, driving user acquisition for specific games. Earlier roles included an MBA marketing internship at Johnson Controls and brand management at VK, where Anelya managed substantial marketing budgets and go-to-market strategies across multiple international markets. Anelya holds an MBA from Cornell Johnson Graduate School of Management and a Master of Arts in Global Marketing Communication and Advertising from Emerson College.