Denise Lee is a seasoned professional in the field of revenue management and product innovation within the FMCG sector, currently serving as the Commercial Lead for APAC at Acumen - Smart Revenue Management since August 2022. Previously, Denise held the position of Director of Growth at Ai Palette, pioneering the use of AI in FMCG product development. Denise's extensive experience includes roles as Regional Client Consultant for Key Accounts and Senior Regional BD Manager at Euromonitor International, focusing on major global FMCG companies. Additional experience encompasses consultancy roles with Intelligence Asia Pte. Ltd. and CERLIC CONTROLS AB, along with foundational roles at Grayling and Bain & Company. Educational qualifications include a Master of Arts in Euroculture from Uppsala University and a Bachelor of Arts (Honours) in English and Communications from Nanyang Technological University.