Jeff Lee currently serves as Vice President of Financial Planning and Analysis (FP&A) at Olo since 2024. Previously, Jeff held the Vice President and Senior Director roles at Weedmaps from 2019 to 2024, where responsibilities included managing the P&L and driving the company’s successful IPO, achieving a valuation of $1.5 billion. During tenure at Weedmaps, Jeff established comprehensive FP&A processes that supported a significant revenue increase. Prior to Weedmaps, Jeff was the Director of Strategic Finance at Rubicon Project from 2014 to 2019, contributing to substantial revenue growth in the digital advertising sector. Earlier career milestones include managerial roles at Warner Bros. Entertainment, and positions at Merrill Lynch and Citi, focused on financial analysis and trade processing. Jeff holds an MBA in Finance from USC Marshall School of Business and a Bachelor's degree in Economics from Rutgers University.
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