Ever since his sixth-grade history project on the life of Woodrow Wilson (yes, he has always been a nerd) James has been interested in understanding what makes people tick and how their psychology affects their behavior.
James has conducted more than 1,400 ZMET® interviews since joining Olson Zaltman in 2000. He has led projects for Fortune 100 clients including IBM, Bank of America, PepsiCo, and P&G along with non-profit and public sector clients such as the AFL-CIO, the Funeral Service Foundation, and the University of Arizona College of Medicine - Phoenix.
He also led two projects that helped clients win prestigious Ogilvy Awards from the Advertising Research Foundation.
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