Carla de la Rivera Martinich

Carla De La Rivera Martinich is a seasoned marketing professional with extensive experience in account management and digital media strategy. Currently serving as Director General de Cuentas at OMD Worldwide since December 2021, Carla has a proven track record from a decade-long role at Havas Media Group, where responsibilities included coordinating cross-functional teams and developing annual strategies aligned with brand objectives. Previous positions at Havas included Supervisor Crossmedia and Digital Media Planner, emphasizing campaign implementation, optimization, and competitive analysis. Carla began her career at VTR as an Ejecutiva Comercial, focusing on client relations and sales. Educational qualifications include a Diplomado in Estrategia y Medios Online from Academia Mac and a degree in Publicidad from Duoc UC.