Eliza Kaplan

Eliza Kaplan is an experienced professional in global strategy and media planning, currently serving as Executive Director and Global Strategy and Planning Lead at OMD Worldwide since October 2019, with a focus on McDonald's. Previous roles include Senior Director of Integrated Media Planning for Clorox Specialty Division and Global Connections Planning Director for McDonald's, where Eliza concentrated on initiatives such as Happy Meals and McDelivery. Eliza has held leadership positions at 360i and Initiative, working with brands like DSW, CarMax, Amazon Studios, and MillerCoors. A founding member of Initiative's Future Board, Eliza's early career included a position at Mediacom as an Assistant Media Buyer. Eliza's educational background includes a BA from NYU Gallatin with a concentration in Advertising, Marketing, and Entertainment Media Technologies, as well as a Young Media Academy Certification from Cannes Lions School.