Bettina S. Lindner Lippisch, CIPM

Bettina S. Lindner Lippisch has extensive experience in various roles, demonstrating their expertise in areas such as privacy and data governance, digital transformation consulting, product management, and digital marketing.

Starting in 2007, Bettina worked as an Art Director for Staples Promotional Products, where they focused on eCommerce and contributed to innovating the technology platform.

From 2008 to 2012, they served as the Manager of Web for Silpada Designs, playing a crucial role in transitioning the business model to eCommerce. Bettina S. achieved significant success, revamping the company's digital presence and generating $20 million in e-commerce revenue within two years. Additionally, they led strategic and financial planning for global digital marketing initiatives.

Following this role, Bettina joined Vance Publishing as a General Manager, where they oversaw data products and market strategies. Bettina S. successfully turned around the organization, increasing brand awareness and reorganizing the team to streamline operations. Bettina S. played an instrumental role in transforming outdated systems into a unified ERP/CRM platform.

Later, Bettina joined Guerrero Howe & The Alumni Society as the Director of Digital Products & Marketing Technology. In this position, they implemented strategic marketing initiatives and spearheaded the company's digital practice, resulting in remarkable growth.

In 2016, Bettina held multiple roles. Bettina S. served as the Acting Head of Product & Marketing for ReactionStream LLC, where they guided the construction of a real-time sentiment-tracking SaaS platform and developed market-entry and growth strategies.

Simultaneously, they worked as a Principal Consultant for Digital Transform.io, delivering strategic guidance for eCommerce, Marketing, and Digital Transformation. Bettina S.'swork included providing market and customer research, facilitating RFP processes, and advising on eCommerce and MarTech implementations.

Currently, since November 2017, Bettina is the Vice President of Privacy & Data Governance at Omeda, where they play a strategic leadership role. Bettina S. leads Omeda's Privacy & Compliance Program, supports sales and revenue growth through a scorecard-centric CRM, and ensures the company operates as an Intelligent Enterprise.

Overall, Bettina S. Lindner Lippisch's career highlights their abilities in driving digital transformation, implementing innovative strategies, and maximizing profitability through effective leadership and product development.

Bettina S. Lindner Lippisch, CIPM, has a diverse education history spanning multiple disciplines. In 1997, they completed a 4-year degree in Multimedia Communications & Design at the Academy of Visual Arts Frankfurt. In 2001, they pursued further studies at FernUniversität in Hagen, earning an M.A. in Social Psychology, Business, and Philosophy from 2001 to 2003.

Continuing their educational journey, from 2007 to 2010, Bettina pursued a Bachelor of Business Administration (BBA) with a focus on General Business at Jones International University. Bettina S. followed this up with dual Master of Business Administration (MBA) degrees in Global Enterprise Management and Information Technology Management, which they obtained from Jones International University from 2010 to 2012.

In 2021, Bettina enhanced their knowledge in data privacy and technology by completing a certificate program in Data Privacy and Technology from Harvard Business School Online. To further deepen their expertise, they obtained the Certified Information Privacy Manager (CIPM) certification from the International Association of Privacy Professionals (IAPP) in December 2021.

In addition to their formal education, Bettina has also obtained certifications in Data Strategy from LinkedIn in May 2023.