Prasanna Kumar Thoguluva Santharam

Prasanna Kumar (PK) Thoguluva Santharam serves as the Associate Director of Marketing Strategy at OneMain Financial since September 2025. Previously, as Senior Director of Marketing at Altice USA from April 2022 to August 2025, Prasanna enhanced customer engagement and brand loyalty through AI-driven analytics, resulting in a 15% increase in customer lifetime value. At Comcast from September 2015 to April 2022, marketing strategies contributed to a 7% annual sales increase and expanded market share. While at Cablevision from October 2007 to September 2015, Prasanna's marketing initiatives drove an 8% increase in market penetration. Earlier career experiences include roles at Stony Brook University as an adjunct faculty member and at Exide Industries Limited as a Senior Business Development Officer and Management Trainee. Prasanna holds multiple degrees, including an M.B.A and an M.S. in Materials Science Engineering from Stony Brook University, along with additional certificates in Digital Media Marketing and Applied Data Science.