Caroline Hermansson

Caroline Hermansson serves as the Director of Performance Marketing at Omio since August 2025. Previous roles include Head of Paid Social & Influencer Marketing and Performance Marketing at Babbel from January 2019 to July 2025, and Performance Marketing Consultant for Hermansson Digital from December 2018 to December 2024. Caroline also held key positions at Spark Networks and Affinitas GmbH, overseeing Paid Social and Performance Marketing. Early experience includes roles at sMeet Communications GmbH and Metaversum GmbH, along with a position as Country Manager Scandinavia at Young Internet GmbH. Caroline's educational background includes studies at the University of Gothenburg, the Darden School of Business, VU Amsterdam, and Hokkaido University. Caroline's expertise spans growth marketing strategies, digital performance channels, and user acquisition across various industries.