Danni Medcraft

Danni Medcraft has over a decade of experience in digital media and advertising, currently serving as Performance Director at Omnicom Media Group since April 2014. Previously held roles include Head of Activation at Resolution Digital, where responsibilities included managing key client accounts and developing innovative campaign strategies, as well as Programmatic/Activation Director and Platform & Capabilities Director at OMG Programmatic. Danni also led digital video operations at Accuen, contributing to the establishment of national planning guidelines for digital video. Earlier positions encompass client services at Stream, ad operations management at First Digital Media, and roles in administration and customer service in various organizations, showcasing a strong foundation in digital campaign management and client relationship development.