Niloufer Merchant

Niloufer Merchant is an accomplished professional in strategic communications and business strategy, currently serving as Associate Strategy Director at Omnicom Media Group since October 2025. Prior experience includes significant roles at PHD, where services included leading communications planning and business strategies for high-profile clients like Volkswagen, Chanel, and HSBC, and achieving consistent growth in new business development. Earlier positions at EY-Parthenon involved advising on operational and IT strategies for diverse clients, while founding TEDx King's College London Club highlighted a commitment to sharing innovative ideas. Niloufer holds a Master’s degree from The London School of Economics and a Bachelor’s from King's College London, complemented by internships at prestigious firms such as Deloitte and Standard Chartered Bank.