Paulius Zajanckauskas

Paulius Zajanckauskas has a diverse work experience spanning over a decade. Paulius is currently working at Omnisend as a Web Growth Lead, where they have been since July 2022. Prior to this role, they served as a Senior Conversion Rate Optimization (CRO) Manager from July 2021 to June 2022, a Conversion Rate Optimization (CRO) Manager from November 2020 to October 2021, and a Performance Marketing Manager from July 2018 to November 2020.

Before joining Omnisend, Paulius worked at Firebird Tours as a Senior Performance Marketer from March 2017 to July 2018, focusing on projects in the travel industry. Paulius also worked at Wowtto as a Product & Digital Marketing specialist from April 2016 to March 2017, where they contributed to the development of a marketplace. Additionally, Paulius held the role of Digital Marketing Manager at Candarine from July 2015 to June 2016, where they played a key role in content distribution and digital content amplification.

In their earlier career, Paulius worked as a Digital Planner at Open Initiative Lithuania from March 2014 to June 2015, an Advertising Campaign Coordinator at Adform from December 2012 to March 2014, and a Marketing Assistant at Lödige Industries GmbH from December 2011 to December 2012. Paulius also held sales roles at JSC "Nota Bene" and JSC "Kontral" from June 2011 to December 2011 and February 2010 to January 2011, respectively.

Paulius Zajanckauskas completed their Bachelor's degree in Business Administration and Management from ISM University of Management and Economics in 2009. Paulius then pursued a Master's degree in Strategic organizational management from Mykolas Romeris University, which they completed in 2011. Additionally, they have obtained several certifications in marketing, experimentation, analytics, and customer acquisition from institutions such as Reforge, CXL Institute, DigitalMarketer, and Google.