Pratap Bala

Pratap Bala is a results-driven marketing professional with extensive experience in enhancing user engagement and driving organic traffic. As Marketing Lead at Omuni since September 2020, Pratap conceptualized and launched a revamped website that achieved a 90% increase in user engagement and a 60% rise in organic traffic through tailored SEO strategies and user-centric content. Prior experience includes a summer internship at Jubilant FoodWorks Ltd., where Pratap conducted an in-depth consumer survey and provided insights for business strategies in the QSR sector. Additionally, Pratap worked as an Application Developer at IBM, where efficient migration strategies and database management greatly improved operational cost savings. Educational qualifications include an MBA from the Indian Institute of Management Bangalore and a BTech in Engineering from Sardar Patel College of Engineering.