Flavio Calligaris-Maibach

Flavio Calligaris-Maibach possesses extensive experience in marketing and strategic roles across various sectors, including sports and beverage industries. Currently serving as the Director of Athlete Strategy & Partnership at On, Flavio previously held the position of Head of Athlete Strategy & Partnership for Performance Running & Tennis. Flavio's freelance work involves preparing for a personal business and consultancy endeavors. Notable past roles include Operational Marketing & New Business Development Manager, Operational Marketing & Commercial Excellence Manager, and Head of Marketing & Innovations at Coca-Cola HBC Schweiz AG, as well as Head of Sales and Marketing and Chief Marketing Officer at SWISSHAUS AG. Flavio also served as Director of Marketing and Communication at UNICEF Switzerland. Education includes certification as an Athlete Representative authorized by Swiss Athletics from IAAF World Athletics in 2019 and a degree from the University of Applied Sciences St. Gallen, completed in 1998.