ON2OFF - Drive to Store Platform©
Giuseppe Vetro is the Founder and CEO of ON2OFF - Drive to Store Platform© since April 2019, previously serving as Head of Performance Marketing at GEOTAG from October 2015 to April 2019, where responsibilities included setting performance marketing strategies and managing key performance channels. Giuseppe has held various roles in digital media and marketing, including Digital Media Manager at Mindshare, Direct Manager at Resolution Media Germany, and SEM Expert at Neo@Ogilvy, focusing on search marketing campaigns and optimizing conversion rates. Earlier experience includes project management at Cameron and fundraising at EA Worldwide Acquisitions. Giuseppe began a career in marketing analysis at Electa S.p.A and contributed to a significant mobile marketing report during an internship at Politecnico di Milano. Giuseppe holds a Master’s degree in Management, Economics, and Industrial Engineering from Politecnico di Milano, as well as a Bachelor's degree in Management Engineering from Università degli Studi di Palermo.
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ON2OFF - Drive to Store Platform©
On2Off they are adamant that estimating the ROI of an online advertising campaign must now become a habit for a store manager rather than just an activity for a digital analyst. In other words store managers may only speculate as to which online channel has increased their turnover the most. They therefore made the decision to solve the problem bygiving the store the same dynamic reactivity as e-commerce. Drive to store refers to a group of activities that can enhance visits and sales to a business. Here they are referring to advertising campaigns that aim to entice new customers and increase sales in the business. Model of analysis used to track the rise in visitors to a particular location.