Jennifer Astle

SVP, Digital Strategy at Onboard Partners

Jennifer Astle has extensive work experience in the marketing and digital strategy field. Jennifer is currently a Partner at Blue Route Marketing, where they provide data-driven insights and marketing strategies to drive growth. Prior to that, they served as the SVP of Digital Strategy at Onboard Partners and owned their own business called Marketing Blueprints.

Jennifer also has a strong background in the financial services industry. Jennifer was the Chief Marketing Officer/Marketing Consultant at College Ave Student Loans, where they played a key role in building the organization from the ground up. Jennifer also held leadership positions at Sallie Mae, Barclays Bank, DE, and JPMorgan Chase, where they developed and executed digital marketing strategies and managed various product portfolios.

Earlier in their career, Jennifer worked at eBay as a Group Director/VP of Client Services, overseeing digital marketing initiatives for top brands. Jennifer also served as the Sr. Director of Digital and Channel Marketing at Sallie Mae, responsible for overseeing all acquisition and loyalty marketing programs.

Jennifer's expertise extends to e-business development as well, as they held the role of VP of E-Business Development at RPM International Inc.

Overall, Jennifer Astle has a diverse range of experience in marketing, digital strategy, and business development across various industries.

Jennifer Astle completed their Bachelor of Arts (B.A.) degree in International Relations and Affairs at Dickinson College from 1994 to 1998. Jennifer then pursued further education and obtained their Master of Business Administration (MBA) degree in Marketing and Finance from the University of Maryland - Robert H. Smith School of Business, graduating in 2002.

Links

Previous companies

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College Ave Student Loans logo

Timeline

  • SVP, Digital Strategy

    August, 2017 - present

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