Jeff Pontes

Jeff Pontes is the VP of Performance & Digital Strategy at SALT XC, where he leads various functions such as Digital Strategy, Technology Development, Data Analytics, and Product Management. He also serves as an Entrepreneur in Residence at Brampton Venture Zone by TMU and as a MarTech Council Member at the Canadian Marketing Association. In addition, Jeff is the Founder and CEO of Jeff Pontes Consulting, focusing on business and digital transformation. With a background in companies like Accenture Interactive, American Express, and Sobeys, Jeff's expertise lies in performance marketing, campaign services, and digital strategy. He has also held leadership positions at IAB Canada and Kinetic Café and has been actively involved in the digital marketing community through various roles. Jeff holds a BSc. in Applied Computer Science from Ryerson University.