John Foraker

John Foraker is the co-founder and CEO of Once Upon a Farm, a company that makes organic baby food. John was previously the President of Annie's Operating Unit at General Mills. John was responsible for continuing to build the brand and culture of Annie's, Inc., now a wholly owned subsidiary of General Mills. Annie's brand revenues should exceed $400 million by end of FY '17, almost double since the close of the acquisition in November 2014.

In addition to Annie's, John was accountable for the Cascadian Foods, Muir Glen & EPIC businesses within General Mills organization, a >$600MM business portfolio. John was also the operating unit sponsor for the 1/6/2015 acquisition of EPIC Provisions, and accountable for the growth and success of this business, working with the Austin based company, working closely with awesome founders, Taylor and Katie.

John was a member of the North American leadership team, and global operating committee. John was also an advisory board member for 301, Inc. (New venture & investment organization operating inside General Mills US organization). Furthermore, they were the executive sponsor of the General Mills Natural & Organic Growth Acceleration team, a central organization developing best in class capabilities to support marketing, sales, sourcing and supply chain for all Mills' natural & organic brands in order to drive competitive advantage, industry leadership, and growth.

John's goals were to increase our positive social and environmental impact, by growing our business, and also by leveraging our impact across the vastly bigger General Mills platform. John also wanted to never compromise the Annie's brand values and integrity that we have become known for in our industry. Lastly, they wanted to help infuse entrepreneurial spirit and approach into broader General Mills, to make them faster and better for the benefit of the broad business.

John Foraker has an MBA from the University of California, Berkeley, Haas School of Business and a BS in agricultural economics from the University of California, Davis. John also attended Bellarmine College Preparatory.

Some individuals on their team include Cassandra Curtis - Co-Founder & Chief Innovation Officer, Jennifer Garner - Co-Founder & Chief Brand Officer, and Ari Raz - Co-Founder & President.