One16Sports
Xavi Riera Sitges is a seasoned professional with extensive experience in communications, media, and sports education. Currently serving as Chief Communications Officer at One16 Sports since December 2022, Xavi focuses on enhancing the personal brand value of athletes through strategic communication and content creation. Additionally, Xavi is a university professor at EUNCET, teaching Communication in the Sports Sciences and Physical Conditioning degree program. Previous roles include managing talent at LVP, directing a documentary project for DAZN Group, and working as a sports journalist at ATRESMEDIA. Xavi's background includes contributions to the cycling magazine ZIKLO and a marketing role at ENVOL Marketing Strategy. Holding a degree in Journalism from Universitat Internacional de Catalunya, Xavi combines academic insight with practical experience in the sports industry.
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One16Sports
One16 Sports is a marketing agency specialized in the padel field. We offer the following services: 馃 Partnership Activation & Management: We provide a 360潞 activation strategy made of industry promoter tournaments, players representation, tailor-made events, products co-creations and much more. 馃幘 Players Management: We manage the personal branding, the sponsorships and the digital content communication to our players. Moreover, we guarantee a close commitment from our team of players 馃搯 Events/Tournaments Creation & Organization: We work closely with the brands in their development within the world of padel, we perform activation actions and define the global strategy for their growth. 馃帳 Public Relation Actions: We have special guests in our events, mostly from the world of sport. Their presence generates a greater return in the diffusion of the event, and greater media repercussion and support for the brands. One16 Sports es una agencia de marketing especializada en el 谩mbito del p谩del. Ofrecemos los siguientes servicios: 馃 Activaci贸n y gesti贸n de patrocinios: Proporcionamos una estrategia de activaci贸n 360o compuesta por torneos de promotores de la industria, representaci贸n de jugadores, eventos a medida, co-creaciones de productos y mucho m谩s. 馃幘 Gesti贸n de jugadores: Gestionamos la marca personal, los patrocinios y la comunicaci贸n de contenidos digitales a nuestros jugadores. Adem谩s, garantizamos un estrecho compromiso de nuestro equipo de jugadores. 馃搯 Creaci贸n y organizaci贸n de eventos y torneos: Trabajamos estrechamente con las marcas en su desarrollo dentro del mundo del p谩del, realizamos acciones de activaci贸n y definimos la estrategia global para su crecimiento. 馃帳 Acciones de relaciones p煤blicas: Nuestros eventos se caracterizan por la presencia de invitados especiales, principalmente del mundo del deporte. Su presencia genera un mayor retorno en la difusi贸n del evento, y una mayor repercusi贸n medi谩tica y apoyo a las marcas.