Xavi Riera Sitges

Xavi Riera Sitges is a seasoned professional with extensive experience in communications, media, and sports education. Currently serving as Chief Communications Officer at One16 Sports since December 2022, Xavi focuses on enhancing the personal brand value of athletes through strategic communication and content creation. Additionally, Xavi is a university professor at EUNCET, teaching Communication in the Sports Sciences and Physical Conditioning degree program. Previous roles include managing talent at LVP, directing a documentary project for DAZN Group, and working as a sports journalist at ATRESMEDIA. Xavi's background includes contributions to the cycling magazine ZIKLO and a marketing role at ENVOL Marketing Strategy. Holding a degree in Journalism from Universitat Internacional de Catalunya, Xavi combines academic insight with practical experience in the sports industry.