Onefootball
James Peel is an experienced professional in the sports media and marketing industry, currently serving as Advisor and VP for APAC at OneFootball since April 2020. As the founder of James Peel Consulting, established in August 2021, James specializes in sports tech and marketing consultancy. Prior to this, James held several prominent positions at DAZN Group from 2012 to 2019, including EVP Media APAC and Director of Sales Asia Pacific, where notable achievements included scaling the Australian media division. Earlier career experiences include leadership roles at News Digital Media, Yahoo!, and Enpocket, with a strong focus on sales, business development, and digital advertising. James holds a Bachelor of Arts in Sports Marketing from Coventry University and completed executive education in Digital Disruption at Cambridge Judge Business School.
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