Blaire Fraser

Blaire Fraser has extensive experience in marketing and brand management. Blaire is currently the Marketing Director at O'Neill Vintners & Distillers. Before that, they served as the Chief Marketing Officer at Gold Bar Spirits Company, where they were responsible for brand growth and sales enablement. Prior to that, Blaire worked as the Marketing & Innovation Director at PepsiCo, leading marketing strategy and innovation for Canadian Water & Emerging brands. Blaire also held various roles at Diageo, including Global Head of Marketing for Core Malts Brands. Blaire began their career at American Express, where they managed network campaigns and worked on retail industry strategy and business development. Blaire also worked as a Summer Analyst at MCA, a marketing consulting firm.

Blaire Fraser completed an MBA degree from Northwestern University - Kellogg School of Management from 2007 to 2009. The MBA program encompassed various fields of study including Marketing, Decision Science, Management & Organizations, and Analytical Consulting. Prior to that, Blaire Fraser obtained a BA degree in International Relations from Stanford University, which took place from 1999 to 2003. In addition to these academic achievements, Blaire Fraser acquired additional certifications, such as the WSET Level 3 Advanced Certificate in Wine & Spirits from the Wine & Spirit Education Trust in October 2016, and the Cicerone Certified Beer Server (Level 1) from Cicerone in April 2012.