Michela Passera

Michela Passera has an extensive work experience in the digital advertising industry. Michela is currently serving as the Italy Chief Business Officer at OneTag, a tech and media company specializing in programmatic advertising. In this role, they manage business relationships with demand for custom solutions and clients, agencies, and trading desks.

Prior to their current position, Michela worked as a Senior Sales Manager at Adform from 2019 to 2020. Adform is a tech company providing adtech solutions in the programmatic world. Michela successfully activated new publishers and managed business relations with the supply (SSP) and Video solution for the sell side.

Michela also has experience as a Senior Sales Manager at Erredue Communication s.r.l. from 2016 to 2019. This digital advertising sales house focused on reservation and programmatic purchases. Michela acquired two new media centers and units and developed commercial policies and strategies.

Michela served as the Head of Digital Sales at Gruppo Finelco S.p.a. from 2014 to 2016, where they achieved a 20% increase in year-over-year revenues. Michela managed a dedicated digital team and supervised special cross-media projects.

Before Gruppo Finelco, Michela worked as a Sales Manager at Preview Networks from 2012 to 2013. Preview Networks is a tech company for video distribution and monetization. Michela managed business relationships with customers, agencies, and media centers.

Furthermore, Michela held roles as a Web Sales&Mktg Manager at Edizioni Master from 2009 to 2012, Web Sales&Mktg Director at HACHETTE RUSCONI from 2007 to 2009, Digital Mktg&Communication Manager at Nove Nove Pubblicità S.r.l. from 2004 to 2007, Editorial Office at United Music S.r.l. from 2002 to 2004, and Operative Marketing at Radio 105 from 1999 to 2001.

Overall, Michela Passera has a diverse background in sales, management, and digital advertising, with notable achievements in driving revenue growth and cultivating business relationships.

Michela Passera attended ITT Istituto Tecnico Statale x il Turismo from 1985 to 1990, where they studied tourism. Michela has not obtained any additional certifications, such as the Programmatic Specialist certification from Lens Academy.