Product and Merchandising

The Product and Merchandising team at Onitsuka Tiger is responsible for developing and curating innovative, high-quality sports-inspired fashion that aligns with the brand's commitment to comfort and contemporary design. This team collaborates closely to create compelling product lines, optimize merchandising strategies, and ensure cohesive visual presentation, all while respecting the brand's rich heritage and targeting an audience seeking “new luxury.” Their meticulous approach to product development and market analysis drives the brand's success in delivering unique and stylish offerings.