Cathy Xu

Cathy Xu is an experienced digital marketing professional with a robust background in managing paid media and marketing strategies across various sectors. Currently serving as the Group Paid Search Manager at Online Marketing Gurus since January 2021, Cathy's role involves leading the development of offshore teams and supporting project delivery. Previous positions include Paid Media Lead and Senior Paid Media Consultant, where Cathy successfully managed client accounts and executed campaigns to enhance brand awareness and drive sales. Cathy has also held key marketing roles at UNSW Global, Mamaway Maternity, and Mothercare, contributing significantly to online revenue growth and brand engagement initiatives. Cathy holds a Master of Science in International Marketing from London South Bank University and a Bachelor's degree in International Trade & Business from Tianjin Foreign Studies University.